![]() Many of the big magazine companies, such as Time Inc., are run these days not by people who love magazines but by people in search of profit. Or because market studies have shown an opening in a certain line of interest. ![]() It can't just come into being because the owner wants to impress his friends. The single binding aspect of all the magazines subsequently mentioned in this issue, and this will seem obvious, but far too many editors ignore it, is that for a publication to succeed it has to have a point. At Rolling Stone, founder Jann Wenner did the same for the late 1960s and the 1970s. There was Esquire during the heady days of the 1960s, when its editor, Harold Hayes, was sending off the most electric writers of the age to capture the era. There is The New York Review of Books, which was started up by Robert Silvers and Barbara Epstein during the newspaper strike of 1963, and which today commands the high ground of American intellectualism. There was Liberty, a general-interest magazine that posted above every article the approximate time it would take the reader to read it. It hit a long patch of fossilized institutionalism during the next two decades, but continues today as one of the finest vessels for first-rate journalism anywhere. The New Yorker, a ridiculed fribble catering to New York's smart set when Harold Ross founded it in 1925, found its journalistic footing during World War II, then went on to chronicle postwar New York and its suburbs in the 1950s and 1960s. The fashion magazine Gazette du Bon Ton, part post-Edwardian fashion curio, part Art Deco masterpiece, lasted a scant 13 years (from 1912 to 1925), but it defined not only salon-age Paris in the years after the Great War, but also the American flapperera of the 1920s. ![]() Wodehouse $90,000 for a three-part serialization of one of his Jeeves books. The magazine's reach was immense, as were its resources. It succeeded because it took the new values of the American Century and placed them before readers wishing to believe in them. (In the play The Philadelphia Story, Philip Barry parodied Luce's Time & Life empire, calling the publishing company in the play Dime and Spy.)įew magazines capture an era the way The Saturday Evening Post did in the decades before and after the second World War. Luce was going to call the magazine "Dime" (for its cover price), but his wife, Clare Boothe Luce-a onetime Vanity Fair editor-convinced him otherwise. commerce, and Life brought the exuberance and nuance of world events and other lives to its readers. During the early years of Luce's "American Century," Time compressed the world for its audience of "busy men," Fortune captured for the first time the look and might of U.S. There is the trio of magazines to emerge from the Henry Luce empire: Time, Fortune, and Life. Newspapers tell you about the world magazines tell you about their world. A political confection of the essayists Addison and Steele, The Spectator is an excitable, beautifully crafted Oxbridge pulpit for England's Conservative Party, and continues to be a launching pad for political aspiration: In recent times three contributors have gone on to hold cabinet posts. I'll start with The Spectator, the oldest continuously published magazine in the English language. These magazines were original in concept and execution, and in their own ways, either minor or major, helped propel the idea of the magazine to its current state. I admire, or have admired, most of the magazines the editors of GOOD have chosen as milestones or bellwethers-and I don't mean just Spy or Vanity Fair. The New England Journal of Medicine \n 47. Viewing requires RealPlayer.Table of Contents Introduction By Bigshot Editor Graydon Carter GOOD's 51 Best Magazines Ever: 1. You can also download the video permanently to your computer. Video segments can be viewed online as streaming video for one year from purchase date. ![]() Taped January 12, 2002, in New York City. Will Shortz, the mastermind behind The Times's crosswords, offers his insights on the rules and remarkable history of the game. The New York Times: A Conversation with Crossword Puzzle Editor Will Shortz
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